People everywhere describe their relationships with brands of all kinds in deeply personal ways—we hate our banks, love our smartphones, and think the cable company is out to get us. What's up with that anyway? The HUMAN Brand provides surprising insights and interesting stories about how and why we make the choices we do.
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A Fortune 500 executive and an Ivy League psychology professor worked together for three years researching customer loyalty in the digital age. Here's the unlikely story of how we came together to write this book.
Meet the Authors
We humans have a remarkable ability to discern the intentions and abilities of others within seconds, but are often equally blind to how we are perceived by others. The Loyalty Test offers a simple demonstration of how companies, brands and even celebrities are perceived from a warmth, competence and loyalty standpoint. Give it a try!
Take the Test"The HUMAN Brand is a brilliant synthesis of psychological science and marketing wisdom. Engaging, insightful, and deeply original, an essential book for every business reader."
Dan Gilbert, bestselling author of Stumbling On Happiness and Edgar Pierce Professor of Psychology at Harvard University
I find this quite ironic, as it seems clear that Tim Armstrong doesn't know much about The HUMAN Brand! http://t.co/uwhxOIqwoD
