People everywhere describe their relationships with brands of all kinds in deeply personal ways—we hate our banks, love our smartphones, and think the cable company is out to get us. What's up with that anyway? The HUMAN Brand provides surprising insights and interesting stories about how and why we make the choices we do.Learn more
A Fortune 500 executive and an Ivy League psychology professor worked together for three years researching customer loyalty in the digital age. Here's the unlikely story of how we came together to write this book.Meet the Authors
Chris Malone is a recognized loyalty expert whose advice is sought by trusted media outlets.News Clips
"The HUMAN Brand is a brilliant synthesis of psychological science and marketing wisdom. Engaging, insightful, and deeply original, an essential book for every business reader."
Dan Gilbert, bestselling author of Stumbling On Happiness and Edgar Pierce Professor of Psychology at Harvard University
Loyalty tips for Travel Agents and small businesses of all kinds!... http://t.co/6DsNHdIKOM