Book Reviews

Real World Branding: The HUMAN Brand, January 19, 2019

Loyalty360: Your Brand & the Human Element, January 10, 2019

CNBC: Squawk Box: Trump Impact on Stocks, December 12, 2016

The HUMAN Brand Wins AXIOM Business Book & International Book Awards, June 5, 2014

Wall Street Journal Live: Super Bowl Brand Loyalty Winners & Losers, February 3, 2014

Entrepreneur: Building Your Brand’s Warmth & Competence, January 31, 2014

The Street: The Best & Worst of Customer Loyalty in 2013, January 21, 2014

Fox Business’ MONEY Program: Beats by Dr. Dre Product Placement Too Much?, January 20, 2014

CNBC’s Street Signs: “Bridgegate” a Problem for the Christie Brand?, January 9, 2014

Sirius XM Radio: The Focus Group, December 21, 2013

800CEORead: The HUMAN Brand Manifesto, December 20, 2013

White Rhino Report: The HUMAN Brand, December 13, 2013

Nashville Ledger: The HUMAN Brand, December 13, 2013

ABC News: AMC Theaters Gives Loyal Customers a Shot at Its IPO, December 12, 2013

ABC News: Sirachalyspe? Hot Sauce Shortage Looms, December 12, 2013

Wall Street Journal Live: Customer Loyalty in 2014, December 12, 2013

Small Business Daily: How to make Your Business a Human Brand, December 11, 2013

CNBC Street Signs: Best and Worst of Customer Loyalty in 2013, December 9, 2013

Arizona Daily Sun: the HUMAN Brand, December 8, 2013

The Bookworm Sez:: The HUMAN Brand, December 5, 2013

Houston Style Magazine: The HUMAN Brand, December 5, 2013

Huffington Post: The Digital Generation Gap and the Management of Information, December 3, 2013

Delaware County Times: If Businesses Show Loyalty to You, Show Loyalty in Return, December 2, 2013

Forbes: Why the HUMAN Brand is Critical for eCommerce Loyalty, December 2, 2013

WKXL Radio: Financial Spectrum, December 2, 2013

KYW News Radio: Local Author Examines Customer, Company Relationships, November 28, 2013

Wall Street Journal: 10 Things Department Stores Won’t Tell You, November 26, 2013

Philadelphia Business Journal: Why Wait for Black Friday, November 26, 2013

Philadelphia Business Journal: Black Friday a Turkey for Retailers and Customers, November 25, 2013

Marketing Magnified: Big Data: Panacea or Pandora’s Box, November 25, 2013

The European Business Review: The HUMAN Brand, November 23, 2013

The Financialist: A Corporation’s Guide to Love, November 17, 2013

Changing Winds,: Warmth & Competence: The Winning Combination, November 10, 2013

Forbes: Customer Relationships Now Drive Brand Perceptions, November 9, 2013

Forbes: Customer Relationships Now Drive Brand Perceptions, November 8, 2013

KLZ 560 Radio: The Experience Pros, November 5, 2013

33 Voices: The HUMAN Brand, November 5, 2013

Inc.: Why Your Customers Love – and Hate – Your Company, November 3, 2013

Inc. Magazine,: Why Your Customers Love – and Hate – Your Company, November 3, 2013

Knowledge @ Wharton: The HUMAN Brand: Our Relationships With Companies, October 24, 2013

CFO Daily News: Five New Books that Are Must Reads for Finance, October 16, 2013

Businessweek: The Importance of Brand Humanity for Customer Loyalty, October 15, 2013

Entrepreneur Magazine: Best Business Books to Get Cozy With This Fall, October 12, 2013

Fortune: Every Brand is Human and Every Human is a Brand, September 25, 2013

Bloomberg Businessweek: The Business Case for ‘Warmth and Competence’, August 29, 2013

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