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Susan T. Fiske
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Quoted Articles
Real World Branding: The HUMAN Brand
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January 19, 2019
Loyalty360: Your Brand & the Human Element
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January 10, 2019
CNBC: Squawk Box: Trump Impact on Stocks
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December 12, 2016
The HUMAN Brand Wins AXIOM Business Book & International Book Awards
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June 5, 2014
Wall Street Journal Live: Super Bowl Brand Loyalty Winners & Losers
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February 3, 2014
Entrepreneur: Building Your Brand’s Warmth & Competence
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January 31, 2014
The Street: The Best & Worst of Customer Loyalty in 2013
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January 21, 2014
Fox Business’ MONEY Program: Beats by Dr. Dre Product Placement Too Much?
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January 20, 2014
CNBC’s Street Signs: “Bridgegate” a Problem for the Christie Brand?
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January 9, 2014
Sirius XM Radio: The Focus Group
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December 21, 2013
800CEORead: The HUMAN Brand Manifesto
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December 20, 2013
White Rhino Report: The HUMAN Brand
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December 13, 2013
Nashville Ledger: The HUMAN Brand
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December 13, 2013
ABC News: AMC Theaters Gives Loyal Customers a Shot at Its IPO
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December 12, 2013
ABC News: Sirachalyspe? Hot Sauce Shortage Looms
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December 12, 2013
Wall Street Journal Live: Customer Loyalty in 2014
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December 12, 2013
Small Business Daily: How to make Your Business a Human Brand
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December 11, 2013
CNBC Street Signs: Best and Worst of Customer Loyalty in 2013
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December 9, 2013
Arizona Daily Sun: the HUMAN Brand
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December 8, 2013
The Bookworm Sez:: The HUMAN Brand
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December 5, 2013
Houston Style Magazine: The HUMAN Brand
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December 5, 2013
Huffington Post: The Digital Generation Gap and the Management of Information
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December 3, 2013
Delaware County Times: If Businesses Show Loyalty to You, Show Loyalty in Return
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December 2, 2013
Forbes: Why the HUMAN Brand is Critical for eCommerce Loyalty
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December 2, 2013
WKXL Radio: Financial Spectrum
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December 2, 2013
KYW News Radio: Local Author Examines Customer, Company Relationships
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November 28, 2013
Wall Street Journal: 10 Things Department Stores Won’t Tell You
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November 26, 2013
Philadelphia Business Journal: Why Wait for Black Friday
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November 26, 2013
Philadelphia Business Journal: Black Friday a Turkey for Retailers and Customers
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November 25, 2013
Marketing Magnified: Big Data: Panacea or Pandora’s Box
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November 25, 2013
The European Business Review: The HUMAN Brand
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November 23, 2013
The Financialist: A Corporation’s Guide to Love
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November 17, 2013
Changing Winds,: Warmth & Competence: The Winning Combination
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November 10, 2013
Forbes: Customer Relationships Now Drive Brand Perceptions
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November 9, 2013
Forbes: Customer Relationships Now Drive Brand Perceptions
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November 8, 2013
KLZ 560 Radio: The Experience Pros
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November 5, 2013
33 Voices: The HUMAN Brand
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November 5, 2013
Inc.: Why Your Customers Love – and Hate – Your Company
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November 3, 2013
Inc. Magazine,: Why Your Customers Love – and Hate – Your Company
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November 3, 2013
Knowledge @ Wharton: The HUMAN Brand: Our Relationships With Companies
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October 24, 2013
CFO Daily News: Five New Books that Are Must Reads for Finance
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October 16, 2013
Businessweek: The Importance of Brand Humanity for Customer Loyalty
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October 15, 2013
Entrepreneur Magazine: Best Business Books to Get Cozy With This Fall
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October 12, 2013
Fortune: Every Brand is Human and Every Human is a Brand
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September 25, 2013
Bloomberg Businessweek: The Business Case for ‘Warmth and Competence’
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August 29, 2013
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